Starting the business: Once all plans are made, the actual implementation of the business is conducted. You have to have a trial period and make sure everything is working properly. This is another very important factor in online business. Payment: In any business, there are financial issues. The method of payment the customer has to pay to use it is very important. Similarly, receipt of payment is also important. You should try to ensure that you have a secure method of payment when the client is able to pay without any concern about privacy of data on the card and other personal details. Having a merchant account when the treatment is simple credit card will be very useful.

Page count is not a good way to measure length. A 20-page plan with dense text and no graphics is much longer than a 35-page plan broken up into readable bullet points, useful illustrations of locations or products, and business charts to illustrate important projections.

Measure a plan by readability and summarization. A good business plan should leave a reader a good general idea of its main contents even after only a quick skimming, browsing the main points, in 15 minutes. Format, headings, white space, and illustrations make a big difference. Summaries are very important. Main points should show up in a business plan as quickly as they do in a business presentation.

Unfortunately, many people still use page count as measurement. And in that context, some of the more practical, internal-use-only business plans can be only 5 or 10 pages long. Corporate business plans for large companies can run into hundreds of pages. The more standard start-up and expansion plans developed for showing outsiders normally run 20-40 pages of text – easy to read, well-spaced text, formatted in bullets, illustrated by business charts and short financial tables – plus financial details in appendices.

The right length of the plan depends on the nature and purpose of the plan. Will it include descriptions of the company and management team for outsiders to read? Does it need an executive summary good enough to stand alone? Does it include detailed research, plans, drawings, and blueprints? Is it worded to withstand legal scrutiny as part of an investment proposal? Form follows function.

Venture contests often limit a plan to 30 pages, sometimes 40, rarely 50 – and that includes detailed financials in the appendices. Unfortunately the page limitation leads some contestants to very bad choices, as they cram content into dense typefaces and thick texts, making their plans worse, not better.